Consumer Packaged Goods Services

Consumer Packaged Goods – CPGs – can greatly enhance an existing business by diversifying revenue streams and providing invaluable brand extension. The current CPG market is broad enough to allow business owners to flex their creativity, and owners who are confident in their vision and smart in their execution can achieve real success in the highly competitive world of CPGs. We are here to partner with you through every step.

Helbraun Levey is passionate about providing clear, practical guidance to help you achieve your desired business goals. We are expanding on that advocacy with our new branch of Consumer Packaged Goods (“CPG”) services, tailored to the needs and opportunities of those in the hospitality and food & beverage industries. Whether you are an existing business or want help starting one, HL can provide guidance on everything related to CPGs in relation to e-commerce, direct-to-consumer, retail, or distribution.

The CPG Group is led by Teepoo Riaz, the former general counsel of FreshDirect, a leading e-commerce grocer that was acquired by Ahold Delhaize, the multi-national grocer, in 2021. With broad experience in the food and beverage industry across every aspect of a business, Teepoo, along with the entire HL team, is keen to partner with companies as a key resource in achieving their goals.

Services include:

• Retail and e-commerce guidance
• Intellectual property protection
• Package labeling
• Regulatory guidance
• Commercial agreements including manufacturing, wholesale and distribution
• Corporate governance and formation
• Financing
• Food safety and quality assurance
• Crisis management
• CPG general counsel