Dear HL Clients and Friends: Happy Tuesday, friends. We come to you today with some important reminders. We know how hectic the day-to-day of running your businesses can be – especially in this bizarro world where we now all live. So, we wanted to make...

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Back in March 2020, on the day the city shut its doors and we called it coronavirus and we had no way to comprehend what the hell was in store for us, I started our newsletter with: Everyone we work with is very scared. Now, thirteen bizarro months later, we have made...

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The question I am most often asked is "What's the word on the street, Helbraun?"  While I have a pretty good sense of what's shakin' on shakedown street, nobody knows the deal better than the restaurant people who are living and working in their own little patches...

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Maybe it's the low abv covid streaming through my system post-jab 1 but I'm feeling quite woozy.  Or, maybe I'm intoxicated by the encouraging signs of life sprouting up around bars and restaurants.  As part of the topsoil in which the industry grows, I'm telling y'all, things are getting...

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Pandemic Regulatory FAQs

March 11, 2021

The good news caboose just keeps on rolling as we have some major uplifting developments for the hospitality industry.  The Covid relief bill was signed today, exactly one year after the WHO declared a pandemic, and it's the law of the land and we are all chomping at...

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Here's March with its winds blowing in the first inklings of Spring.  Warmer, longer days, crisp and soft springtime light, and the restaurant industries annual thaw after an always too long NYC winter.  And this Spring is going to be a monumental rebirth of all things hospitality as...

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The industry is heating up folks.  Lots of people are raising money for new ventures, leases for new spaces are flying in and the hospitality world is buzzing with action fueled by rampant optimism.  And why not?  Rents have come down considerably, there are good spaces on...

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This is always the time of year where restaurant and bar owners and all New Yorkers for that matter, confront the reality that the heart of winter in NYC is  a godforsaken slog. Pile on the pandemic and the inability to escape with travel or leisure and our...

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After a flurry of activity, it's back to waiting.  For the bailout, for 50% or more indoors, for the second hit of PPP, for vaccinations and for tangible evidence that we are on our way out of the darkness.  On that tip, and because mass vaccinations are...

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Wouldn't it be just so groovy to have a steady hand leading us out of the hole that we find ourselves in?  A leader who's words we can believe and who governs with poise and forethought and practicality?  Yet again, our Borscht Belt Governor yuks...

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