How to Protect and Monetize Your Brand | May 15, 2023

https://youtu.be/6x3n-xIMbbg

A brand is not just a cute name – it can actually make you money, and the greater its value, the more important it is that you make sure your brand is fully protected. Join Trademark Chair Hamutal Lieberman in this webinar full of tips, tricks and guidance on how you can both protect and monetize your hospitality brand. We will be discussing how to not just develop a brand that you can own and protect, but also how to leverage that brand and make it work harder for you.