H&L Trademark Group

Helbraun Levey’s Trademark Group assists clients in developing and implementing brand protection strategies. Our approach is practical and proactive so that we can assist our clients to manage and mitigate risk before problems arise. Our attorneys are well-versed and experienced in establishing, protecting and defending trademark rights across the country. Our clients come to us with the most innovative concepts, and we view our role as helping to craft the law around our clients’ ideas and creativity, not vice versa.

We offer the following services:

Our H&L Trademark Group Law Services

H&L Trademark Group

Development of Trademarks and Brand Identity

We counsel our clients prior to the application process to look at the big picture with respect to developing a brand strategy to guide the trademark application process.

H&L Trademark Group

Conducting Trademark Clearance Searches

We conduct comprehensive searches of existing trademarks, pending applications and brand presence in order to ensure the trademark application process is as swift and painless as possible.

H&L Trademark Group

Drafting and Filing Trademark Applications

Our attorneys have significant experience in crafting applications in order to give our clients the broadest protection of their trademark without exposing it to cancellation or abandonment claims.

H&L Trademark Group

Trademark Prosecution and Defense Including Opposition and Cancellation Proceedings Before the U.S. Patent & Trademark Office

In some cases, the trademark application process can require strategic arguments to persuade the USPTO examining attorney that registration should be granted.

H&L Trademark Group

Maintaining and Policing Trademark Portfolios

Once an application has been successfully registered, the USPTO requires various periodic filings of maintenance documents in order to prove continuance of use of the trademark.

H&L Trademark Group

Drafting and Negotiating Trademark Licenses, Assignments and Other Agreements

Our clients are constantly collaborating, entering into partnerships and starting new ventures requiring drafting and negotiation of trademark license agreements, assignment agreements and other creative uses of their trademarks.

H&L Trademark Group

Undertaking of Due Diligence Projects and Trademark Audits

The Trademark Group will review trademark license agreements, trademark filings, assignment agreements or other documents relating to a particular trademark portfolio in order to advise our clients in relation to potential sales, in preparation for a collaboration or just for our clients’ records.

H&L Trademark Group

Trademark Infringement Litigation in State and Federal Courts

Unfortunately, sometimes our clients find their brands threatened by competing companies or products/services.