Development of Brand Identity and Strategy

Our significant experience representing high profile brands provides an in-depth knowledge base about what it takes for a brand to both be markable and protectable as a trademark. We take an in-depth approach to helping our clients develop a protectable and unique brand identity. While we don’t handle the creative development, we counsel our clients prior to the application process to evaluate the big picture with respect to developing a brand strategy and guide the trademark application process. Having a sound brand identity and strategy prior to filing the trademark can significantly strengthen the likelihood that a trademark is accepted for filing by the trademark office. All too often clients present us with ideas that are unique from a marketing perspective but run afoul of trademark law. In addition to increasing the likelihood of success, we believe it is important to keep the brand strategy at the forefront so that our clients’ trademark portfolios accurately reflect the brand they have developed or seek to develop in the future.